How Branded Entertainment and Product Placement works – an Introduction to the Fundamentals

  • Overview

  • What is Product Placement, how is it different from Branded Entertainment?

  • How marketers use Product Placement

  • Making Placements Happen – the Free Prop model

  • Making Placements Happen – the world of Paid Placement

  • What makes good product placement

  • Seven insider’s tips for getting your product on screen